Helen Sharland from Cutture specialises in creating bespoke design that you and your guests will never forget and combines creativity with personalisation to create beautiful bespoke invitations with meaning she recommends starting with finding your story:
“Be it for a wedding or a corporate event, you need to start with your ‘concept’, make it personal, never design something ‘just because’. Find a reason for each design element. A pattern needs to have a reason behind it, a bespoke illustration should be relevant to the people or place, the rest will then come, from the best typography to the print finishes; without a concept there can’t be a bespoke design.
For a planner briefing a stationery designer, provide the most detailed creative brief that you can, every element could be a design nugget that provides our concept for great design, the brief should include all of your reasons behind your event design choices too, that way we design in tandem with you and most importantly in keeping with the client’s vision.
Creating something bespoke means you are telling your own story, done well that story can become a keepsake for your guest too. Bespoke design offers a truly personalised design, be it for a private event or a brand experience, every design element can be working for you, by offering specific memorable detail or delivering the correct messaging for a brand. The other great thing about bespoke design and something we are truly passionate about, is that the design and making process is supporting local makers, specialist heritage print processes alongside state of the art technologies, sustainable and innovative, something ‘off the shelf’ often doesn’t offer.”
The design of an invitation sets the tone of the event. Whilst not everyone can manage the gold ink that Bilbo uses, we can all think about how the look of the design matches the style or theme of the event to ensure the invitation builds anticipation and gets guests excited. The thinking behind that gold ink really makes sense to helping an invitation stand out. There are plenty of techniques that can create impact and elevate an event; letter pressed paper is beautifully tactile and luxurious, a complicated laser cut will create intrigue, whilst a bright pop of colour can indicate a wonderful day of celebration lies ahead.
A beautifully designed invitation will be placed on a shelf or added to the fridge door. It’s a constant reminder of something to look forward to in the future. It’s a little piece of excitement and energy. A lot of time, thought and effort goes into the creation so how else can it be used. Helen Sharland recommends taking elements of the design throughout the whole event:
“It’s so important for every element of an event design to follow a design theme or concept throughout, from the flowers to the food and the stationery, it all works together. Let your suppliers talk to each other, this is something I’m always so keen on but it rarely happens for some reason, if we can talk to the other suppliers all of our designs will be stronger for it, rather than everyone working individually. Florists and stationers can create amazing installations together, stationers and caterers can conjure up magical details to keep the story being told through the senses…so my best advice, let your creative team collaborate then the magic will happen!” Helen Sharland, Cutture