You’re very generous in sharing your knowledge with workshops. What do you enjoy about this?
My Dad is a Professor so I think this is why love educating so much. Passing on a skill or knowledge is one of the most rewarding elements of my job. Sharing my passion for flowers whilst meeting people and hearing their stories renews my energy. I am working on Autumn / Christmas programming currently for both corporate and private clients. I have lot of virtual options both pre-recorded and live. I also have a safe environment for smaller, in-person, workshops. My one-to-one floral tuition will begin again alongside joint workshops with some incredible artisans. In 2021 I’m partnering with Us Programme. I’ll be hosting free workshops to disadvantaged, young females, which will be an honour.
We love your Instagram feed; it’s a fabulous mix of inspiration, support and tutorials. How important is it to you?
In terms of business it is vital. It has proven results in terms of customer engagement and driving sales. It is my shop window, as a studio florist this is even more relevant. It is the quickest way to story tell. People can immediately see not only my work, but my company ethos. I’ve been approached by customers and brands directly on the platform as well as meeting others in the BAME community who work in the events industry, which is powerful. IGTV allows me to offer free learning resources and talk about diversity with individuals such as renowned florist, Shane Connolly. It’s an influential medium when used positively to share informed ideas and thoughts beyond imagery.
The event industry is made up of inspirational women. Who inspires you?
I definitely actively seek out and foster relationships with the women in my industry. Having space to share stories and challenges is vital for support. Women who inspire me are grower and writer, Claire Ratinon, Judy Berger and Becky Hoh-Hale, retail event entrepreneurs and Angel Adoree who I’ve known for many years before Escape to the Chateau reached our screens.
And finally, what are you most looking forward to as lock-down eases?
I’m obsessed with gardening, I realise the irony of this with my surname! I can’t wait for small and formal gardens to be open again. I really missed Chelsea and the National Garden Scheme this year. I can’t wait to set-off early visiting regional plant fairs again; this my happy place.