Ubuntu Educational Fund has one all-encompassing yet radical mission; to change the lives of orphaned and vulnerable children in Port Elizabeth, South Africa, giving them what all children deserve – dignity. They’re unable to do this without substantial, long-term funding.
Events are a vital part of the charity’s fundraising campaigns, raising awareness of the critical work they do and motivating high profile, wealthy guests to pledge their financial support. An empathetic interpretation of the brief was essential to reflect the passion and dedication of the charity.
They needed to work with a team experienced in hosting charity galas and who could work seamlessly with the organising committee and the operational team in SA to bring the charity to life authentically throughout the event.
Ubuntu Educational Fund raised over £550,000 on the night with BBC Auctioneer Charlie Ross running a live pledge for the 400 guests. More importantly, they secured multi-year commitments for funding their U.ME.WE campaign.
The event left a lasting impression on attendees, surprised by the unusual venue choice (The Old Sorting Office, a raw space in central London transformed into something beautiful with ‘industrial elegance’) and clever use of experiential revealed throughout the evening. Like a classroom with sound bites of children laughing. And a cloakroom with name pegs of some of the many children the charity has helped.
As a fitting tribute to Ubuntu Educational Fund’s vision that we creatively and sympathetically bought to life, the gala was recognised by the events industry, winning the award for Best Celebration Event.