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Helping brands & people tell their stories
Why storytelling in venue sales matters

Storytelling in venue sales: transforming spaces into memorable event settings

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What’s it really like to swap planes for trains? What’s it really like to swap planes for trains? 

The Go Sustainable Trip just won Best Sustainable Initiative 🎉 but the real story is what it meant to the people who came with us

This wasn’t about talking sustainability; it was about living it

With travel making up to 80% of an event’s carbon footprint, we set out to show that low-carbon group travel across Europe can be seamless, inspiring and yes, fun

Here’s Carmen Searle from the Association of Event Organisers sharing her experience of the journey and what she discovered about why Switzerland is leading the way in sustainable events 🇨🇭✨

#GoSustainable #SustainableEvents #EventProfs #TrainTravel
 
Go Sustainable partners included:
Gregory Baur at @zurichcvb 
Reto Konrad at @meetingswitzerland
Tiffany Peter at @visitlucerne
Inge Bauwens at @eurostar 
Audrey Montory at @tgvlyria 
Paola Fedriga at @metropolisdmcfrance
We’re still buzzing! Go Sustainable just won Bes We’re still buzzing! Go Sustainable just won Best Sustainable Initiative at the @citmagazine awards and it feels really, really good 💚
 
What started as a slightly mad idea, taking 30+ UK event profs to Switzerland by train, became a celebration of what’s possible when the industry collaborates.

Delegates arrived, not knowing what to expect, and left inspired by Zurich and Lucerne, with the journey an unexpected highlight 
 
Huge thanks to @meetingswitzerland, @zurichcvb, @visitlucerne, @eurostar, @tgvlyria, @metropolisdmcfrance and everyone who believed in the vision.
 
Proof that when we travel with intention, it doesn’t just change the journey, it can change the industry 🌍
 
#GoSustainable #CITAwards #SustainableEvents #EventProfs #MICE #TrainNotPlane #Switzerland #IncentiveTravel
If you’ve just looked at the calendar and realis If you’ve just looked at the calendar and realised… it’s mid-October and you still haven’t sorted the company Christmas party, take a deep breath

15 last-minute ways to make your Christmas party shine 🎄✨

1.	Book early in the week. Mon–Wed dates = better venues and rates.
2.	Think lunch, not dinner. Easier to book, just as special
3.	Choose a flexible venue. Restaurants, galleries, rooftops… transform with styling
4.	Lock in entertainment fast — solo musicians or DJs with their own kit save time.
5.	Set the mood. Lights, scent and simple centrepieces go a long way
6.	Add an experience. Cocktail class, photo booth or festive quiz = instant fun
7.	Simplify catering. Sharing plates tables or canapés still feel luxury
8.  Pick a strong theme. Après Ski, Winter Sparkle, or Retro Christmas
9.  Go digital. Quick, branded invites via Canva or Paperless Post
10.	Keep speeches short & focus on celebrating wins
11.	Add a surprise. Dessert station, magician or unexpected moment.
12.	Capture it. Photographer or styled photo spot
13.	Get input. A quick office poll builds excitement
14.	Create a warm welcome. Milled wine, cocoa or a festive playlist
15.	End with purpose. Meaningful gifts or a charity donation in your team’s name

✨ You don’t need months of planning, just smart choices, clear vision and the right team beside you

That’s where we come in. We’ll source the venue, add the sparkle and make it feel effortless - even last-minute

#eventplanning #christmasparty #eventplanners
The incentive playbook just got rewritten. Generi The incentive playbook just got rewritten.

Generic rewards? Out.
Experiences your team won’t stop talking about? In.

Swipe through for 5 event trends redefining how you’ll reward your people in 2026

💬 Ready to design something unforgettable? DM us “2026”
 
#EventTrends2026 #IncentiveTravel #EventProfs #SustainableEvents #GroundedEvents
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020 7610 2808

 info@evolve-events.com

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