MAKING SOCIAL DISTANCING MORE ‘SOCIAL’
Twilight Trees, a long-established supplier of artful interior and exterior faux-foliage and LED trees to the hospitality trade, has been hard at work in recent weeks, creating a rapid-innovation solution that responds to the demands of the current situation, the most urgent aspect of which is the significant loss of covers due to social distancing.
As the hospitality industry gets ready to re-open when lockdown lifts, careful space-planning will be paramount to balance operators’ economic needs with both legal requirements and the potential nervousness of customers says Susie Reid Thomas, Founder & Creative Director of Twilight Trees, adding, What everyone needs right now is a confidence boost – both psychologically and functionally.
The company has therefore launched a series of elegant 1m-wide Living Spaces™ screens, which can be used independently or in flush-fitting rows, serving either as branded wayfinding/information devices or as table/spatial dividers to create protective zones around diners and leisure-space users and ensure customers not only feel safe, but can relax fully, knowing their hosts have thought of everything and that their spaces have been prepared with social distancing and safety clearly in mind.
Our conversations with operators tell us that they are looking for solutions that will allow them to re-open, whilst inspiring confidence in customers and without killing the look and atmosphere of their interiors, Susie Reid Thomas added. Our new Living Spaces™ range, which includes both printed and higher-end, foliage-filled glass box screens, ticks all those boxes and more. The screens answer safety concerns, whilst at the same time allowing businesses to be front-facing and ready to go at short notice, by using aesthetically-pleasing interventions that don’t impact on existing space and enable greater numbers of covers, given that our conversations with operators suggest a loss of up to 58% of covers without a workable solution. Customers, meanwhile, will be given an instant feeling of confidence right from the front door.
The super-seven key attributes of the Living Space™ screens are:
Self-supporting on legs, the Living Spaces™ screens also come with castor options, making them highly flexible for multiple configurations. The full dimensions of each screen are: 1.45m in height, 1m width, 0.45m depth at base and 0.12m at top end, allowing for greater density of covers, whilst ensuring the safety of guests.
There are three types of screens to suit every scenario, from printed glass with botanical graphics to glass-boxed hedging or hand-crafted, glass-box, faux-foliage arrangements. There is clear space for the branding of each restaurant, hotel, bar or spa at the base of each screen, whilst specific brand colours can also be incorporated.
Each screen is made of shatterproof safety glass, allowing for clinical cleaning, whilst presenting a premium, non-scratch finish. The product specification is for UK-manufactured glass, British Safety Standard BS EN 14449:2005
Clear sight lines at the top of each screen ensure vision is not restricted, promoting a feeling of protected sociability. Incorporated LED lighting is a stylish potential option, whilst the panels also provide space for hand-written information at the top or for QR codes, permitting touch-free interaction with guests and linking to menus, for example, special offers or other, additional information
Screens range in price from £395 – £895 + vat, making them eminently affordable for different typologies and scales of business, whilst lead time is two weeks only.
Long-term use beyond lockdown is assured by the design being able to be changed or updated either seasonally or at the owner’s requirements, via, for example, different hand-crafted arrangements or the integration of Christmas lights and decorations.
The entire product is able to be recycled or re-used, in line with the sustainable values of its creators. Twilight Trees is a carbon-neutral organisation for whom sustainability is a key brand value. The company’s UK tree-planting programme is combined with its commitment to the REDD initiative, seeking to protect the Amazon’s rain forests.
By collaborating on this innovation with both a highly-regarded team and utilising a UK supply chain, Twilight Trees have created a substantial production capacity, Susie Reid Thomas commented. We have already received strong demand for these products.
For more information about Living Space™ screens you can visit their website here or follow them on Instagram here.