September Content Ideas For Event Companies

What should event professionals talk about on social media in September?

It’s finally back to school month and if like us, you’ve been home schooling for what feels like forever, you’ll be looking forward to it, albeit with mixed feelings. 

September’s when we usually start planning for the rest of the year, with a big focus on Christmas, but with our calendars not as full as they usually are it can be hard to know what to post at the moment.

If you’re not sure what to talk about right now, then have a look at our September content calendar for some ideas. 

September Content Calendar Ideas

Be Late For Something Day

Saturday 5th September. Kick back and take it easy for the day as Be Late For Something Day allows you to take a rest from your routine. Sleep a little later and go a littler slower. Share a small pleasure from your day; a beautifully prepared breakfast, the scenery around you or a stunning arrangement of flowers.

Read A Book Day

Sunday 6th September.  Everyone loves to offer advice or share an opinion and Instagram is the perfect platform for this. Share three books that you love. It could be books that help you in work or simply books that you’ve recently involved. This always works well on Stories where it’s easy to ask for recommendations. During lockdown we completely changed the focus of our newsletter to make it less about us and more about insights into the event world and it’s been a great idea. One book that helped us realise the power of a newsletter is How A Simple Email Newsletter Can Transform Your Business by David Hieatt.

Teddy Bear Day

Wednesday 9th September. Teddies aren’t just for kiddies you know. Take inspiration from the Teddy Bear’s favourite hobby and show how to create the ultimate picnic in the woods. Think long tables, twinkling lights and chequered tableclothes, with food served in honey pots and eat-the-forest desserts made with edible soil and stones.

National Day Of Encouragement

Saturday 12th September. Let’s face it, it’s been an awful hard time for those in the hospitality industry. So take a moment to send a message of encouragement to someone you know in events, offering support and encouragement to keep going. A kind word, unexpectedly received, can be just the boost someone needs if they’re going through a hard time.

World Dot Day

Thursday 15th September. A great event requires the skills of so many different suppliers from the florist, the caterer, the entertainer, the lighting designer; the list goes on and on. Connect the dots and celebrate everyone in the event chain that you love to work with.

World Gratitude Day

Wednesday 21st September. There’s plenty of appreciation going round the calendar this month and we love all the positivity. Shout out an event professional that’s gone the extra mile for you. It could be a venue that opened early to help with a difficult event set up, the caterer that put on extra canapes when more guests turned up or a DJ who got the most reluctant of guests up on the dancefloor.

Autumn Equinox

Thursday 22nd September.  Summer’s finally gone and whilst we’ll miss the long days there’s something lovely about the beginning of autumn. Embrace the new season and relish in the beautiful colours of autumn as nature puts on its best show. Share an autumn feast with a table centre that overflows with seasonal goodness. Mix up berries with flowers for floral arrangements that capture the colours of autumn.

Drink Beer Day

Saturday 26th September.  You don’t have to go a pub crawl to celebrate Drink Beer Day. While most of us associate with with cheese, beer is an often overlooked, but surprising successful beverage to drink whilst sampling a cheesey nibble. German wheat beer and goat cheese is a good place to start whilst a decent IPA makes a great companion for blue cheese. Get inspired to try something new and share your favourite beer and cheese pairing.

National Podcast Day

Wednesday 30th September. One of the few pleasures of lockdown was the chance to discover the world of podcasts, and what a joy it’s been. From the wisdom of Michelle Obama, the great guests gathered by Louis Theroux to the filthy humour of Dear Joan and Jericha, there’s a podcast for everyone. Share your favourite podcast with your followers and find out what they love. We all love a list so compile a summary of all the recommendations and include some from the event industry. We love Gather Geeks which features warm conversations, guests, and topics centered around the power of live experiences.


For more tips on how event professionals can use social media click here.


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With experience in producing award winning events, a string of happy clients and a team of individually talented professionals, Evolve Events is the perfect event agency for delivering high standards.  Our team have over twenty one years’ experience in producing events and team is headed up by Gary Peters who has been voted as one of the most influential people in the events industry. Our event services including venue finding, set design, styling and build, AV and lighting, stage management and sourcing entertainment and quality catering.

If you’d like to find out more about how we can help you produce and style your event then please get in touch and we can chat through your requirements.

To get more event ideas you can visit our blog here or follow us on social media at @evolveevents.

TEL : 020 7610 2808 – EMAIL : info@evolve-events.com