How to use Pantone 2020 colour of the year in events
The Pantone Colour of the Year is Classic Blue. Elegant it its simplicity, this classic blue has been chosen for its ability to install calm, confidence and connection.
According to their Vice President Laurie Pressman, it “is a colour that anticipates what’s going to happen next and highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.”
Like previous years, it’s another strong colour but it’s a decidedly calmer selection than the bright tones of Living Coral and Ultra Violet. Suggestive of the ocean and the midnight sky, it offers a sense of peace and tranquility and promotes relaxed interaction which makes it a good design option for events as it will install a sense of calm.
If you are considering the use of Pantone Colour of the Year in your upcoming events in 2020, a great way to incorporate it is by paying attention to the details of an event.
From blue colour washes in your lighting schemes to edible blue flowers in your food and even the styling of your entertainment there are a myriad of ways to introduce this palette. Little touches such as linen, table runners or tapered candles can make for a stunning tablescape (it works brilliantly well with copper utensils). Dark blue velvet makes for wonderful chair covers for guests to drape themselves on but if this is too dark and dramatic for your event you could switch things around by using white furniture which would reflect any blue lighting, creating a more modern look. Dashes of dark blue add drama, whilst combining it with other colours will elevate it; try it with gold to introduce a regal touch. Floral arrangements are the obvious place to use Classic Blue and we love blue accent blooms such as hydrangea, delphinium, thistle and anemones. One word of warning: be careful with blue food as you don’t want it to look like chef went crazy with the blue food dye but instead think about how it is presented, such as serving it on ice, limiting it to drinks (think blueberries in ice cubes or frozen blackberries), adding edible blue flowers such as forget-me-not, lavender or borage or limiting it to a few items such as macarons or just a swirl of blue through mini meringues.
To see how we incorporated Pantone Colour of the Year into a recent event have a look at some of our images below or for more inspiration you can visit our Pinterest board here.
Evolve Events team have over twenty one years’ experience in producing and styling events. The team is headed up by Gary Peters who has been voted as one of the most influential people in the events industry, listed in the top 30 of Event Magazine’s Top 100 Club.
Our event services including venue finding, set design, styling and build, AV and lighting, stage management and sourcing entertainment and quality catering.
If you’d like to find out more about how we can help you produce and style your event then please get in touch and we can chat through your requirements.
At Evolve we regularly share news about latest venues, styles and events on our blog and social media. You can visit our blog here and follow us at @evolveevents.
To get more ideas or help with your event talk to the team on 020 7610 2808 or email email@example.com
For more inspiration about Classic Blue, Pantone’s Colour of the Year 2020 visit our Pinterest page here.
All images: from Evolve Events