The Pantone Colour of the Year 2019 is Living Coral, an ‘animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge’.
What is it about Pantone’s colour of the year that gets everyone so excited? Pantone work with trend analysts and colour experts to find the colour that embodies the year ahead. A lot of people think the decision is a bit of a gimmick but whatever your view is, you can expect to see shades of coral dominating everything in 2019 from fashion, graphic design, packaging, furniture and yes, events. We take a look at how to use Patone Colour of the Year 2019 at events and how to incorporate the inspiration behind the choice of Living Coral.
The future of coral reefs and sustainability
Living Coral is a warm orangey shade with golden undertones, evoking coral reefs and the natural world and we think it ties in well with the event industry’s ambitions to create more sustainable, engaging and healthy events in 2019.
Pantone’s executive director, Leatrice Eiseman, says: “Colour is an equalising lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
Coral radiates positivity
‘Human interaction and social connection’ strikes a chord with us as we see wellbeing as a key trend in events for 2019. Living Coral is chilled colour and reflects a more therapeutic direction alongside a need for optimism in uncertain times. We’ll see this reflected in new event schedules as more time is built into agendas to contemplate topics and to relax, with an opportunity for ‘wellness’ activities to be included. People want to start taking a break from screens and technology and Pantone believes ‘we are seeking authentic and immersive experiences that enable connection and intimacy’.
At your own events think about ways to ‘take a moment’ such as incorporating mindfulness classes throughout the day at a busy conference or starting the morning with a yoga session. Creating a varied and nutritious menu at your events is one of the easiest ways to add a healthy approach to your event; brunches and grazing tables which delegates can snack on during the day will help keep guests energised. And after lunch try and get guests and delegates moving; think about booking a venue with extensive grounds for an invigorating walk or failing that what about an ‘active session’ where guests stand up.
Living Coral helps you engage and express
The ‘social and spirited’ shade of Living Coral also represents the increase in immersive experiences in the events industry as we see demand for more and pop-up installations and interactive spaces. Guests want to be taken on a journey and experience an emotional response at their events. When booking your venue look for somewhere that has multi-space options so you can change the pace and activities during the day and combine this with hiring an historic or unique venue that enhances the event’s experience. Include ‘Instagram’ moments at your event that guests can experience such as pamper stations for parties, DIY cocktails for receptions or flower arranging workshops at a conference. These types of activities encourage guests to bond and network, breaking down barriers and have the added advantage of usually being photographed and shared on social media.
Styling with Living Coral
In terms of look and feel Living Coral is a cheerful shade so introducing small amounts and using it as an accent colour is a great idea. It’s got a gorgeous summary vibe but also works with in winter with warm earth tones. Uplighting, flowers and table centres are all great ways to introduce some life affirming coral connection into your event palette. Try it in conjunction with some neon or tropical tones for added energy, pinks and golds for a feminine look or if you’re after more of a relaxed, nostalgic vibe, blend it with soft neutrals and pastels. We love it with blue as it makes the coral pop – after all, is there anything more beautiful than the sun setting in a blue sky?
Evolve Events team have over nineteen years’ experience in producing and styling events. The team is headed up by Gary Peters who has been voted as one of the most influential people in the events industry, listed on Event Magazine’s Top 100 Club.
Our event services including venue finding, set design, styling and build, AV and lighting, stage management and sourcing entertainment and quality catering.
If you’d like to find out more about how we can help you produce and style your event then please get in touch and we can chat through your requirements.
At Evolve we regularly share news about latest venues, styles and events on our blog and social media. You can visit our blog here and follow us at @evolveevents.
To get more ideas or help with your event talk to the team on 020 7610 2808 or email firstname.lastname@example.org
For more inspiration about Living Coral, Pantone’s Colour of the Year 2019 visit our Pinterest page here.
All images: from Pinterest