Six ways to grow your engagement on Instagram
With hundreds of millions of active daily users, Instagram is an incredible tool for reaching your audience. However, it can also be a challenge to find that audience. Sometimes it can feel like you’re posting regularly but you’re not getting as much engagement as you like and just getting a new follower or even a like can feel so slow. If you know Instagram is the right platform for your audience and you want some tactics on how to make the best of it then take a pause, re-evaluate your strategy and try some of our tips to kick-start your social media marketing activity.
Here are a few ways to maximise your social media engagement
Create a Business Profile
If you’re a brand on Instagram, make sure you create a business profile separate from your personal account.
Choose a high-resolution photo (110 x 110 pixels) that represents who you are. If you’re a business this can be of your brand logo but don’t forget people like to connect with people so also consider a headshot, especially if you’re a solo trader.
Write a bio that engages your audience and clearly explains what you do and provides a reason to follow you. It’s important to be clear and concise. You can’t be all things to everybody so find your niche and your community will grow.
And don’t forget to include a call to action that drives people to your website and include a link.
Be really focused and clear about the content your audience wants to see. Get to know your followers and understand what they want from you.
Instagram is a great tool for market research so spend time finding out what your audience works by asking them. There are so many interactive ways you can engage your audience on stories so start using stickers, polls, and questionnaires to determine what your audience wants. If the content is valuable to your followers they will want to share it.
Try and generate content that engages and sparks conversation. It’s a social platform after all so use it to connect and have a conversation. This will bring new people to your account.
Be consistent in your content. Pick a theme for your feed stick to it, whether that’s producing niche content or posting at regular times and ensure your content demonstrates your brand values, brings your story and business to life. Post frequently to make sure your grid is engaging and up-to-date.
Video, IG Live and Stories have a massive draw and are a great way to engage your audience. However it’s important to remember that images remain at the heart of Instagram.
When starting a business account and creating your first nine grid posts, keep your market research in mind, creating compelling images and thinking about establishing a colour scheme so your account is aesthetically appealing.
You have to be prepared to work hard and spend time engaging on Instagram so don’t just post and run. Connect with accounts that you’d like to work with or accounts that your ideal client would follow and comment on their posts. Try and spend at least 10 minutes a day engaging with other accounts on the platform and ideally before and after you post on your own feed.
People need to like, know and trust you before they purchase from you / work with you so don’t be afraid to put your personality into your feed.
We’re all guilty of spending ages curating beautiful images and spending time thinking of a compelling caption but we often just cut and paste the same hashtags over and over again.
Don’t overlook the importance of hashtags. If you’re not using them correctly you’re only communicating with your followers. Using the right hashtags is the best way to reach new audiences.
Spend some time researching your hashtags and be specific. Choose hashtags that target your audience and your audience only but be wary of using broad hashtags. The bigger the hashtag (such as #eventprofs which has 1.7m posts) the more likely your post will be buried so go niche. If you’re not sure where to start have a look the trending hashtags in the events by checking out what competitors and influencers are doing in the space. A word of caution here; don’t just copy what other people are doing but instead research the hashtags other people are using and check they’re right for your content before using them.
Remember that hashtags alone won’t help you grow. You need to create the brilliant content to share first.
Show Up. Consistently
Instagram is a crowded platform. Showing up gives you a chance for your content to be seen but also for your audience to become familiar with you and to know what sort of content they’ll be seeing.
Being more visible is an opportunity to connect with your audience. Ideally you should be posting a couple of times a day and sharing stories across the day but if this isn’t achievable don’t worry, just make a commitment to turn up consistently so you audience knows what to expect.
Community and Collaboration
Collaboration is an opportunity to make your and your account more discoverable.
And if you’re struggling to think of content to share on a regular basis that don’t forget your community. Look for content from people that you work with or from other event influences and share their posts (but don’t forget to tag them in your post). This is a great way to show you care about your community.
Working with other accounts give you exposure to people you may not otherwise have been able to reach and is a great way to demonstrate your brand values to those who don’t know you yet.