Interview with Green & Envy, creators of unique floral styling

Interview with Green & Envy, creators of unique floral styling

Wedding flowers, festival floral installations, popup dinner tablescapes, photo-shoots & more, Green & Envy can flex their floral skills in many different directions which makes them an exciting florist to work with for events.

Although fairly new to the scene Green & Envy have already made a big impact and have worked on events such as House Festival as well as offering workshops where you can create your own bit of floral heaven. We caught up with owner, Lucy Boyd, to find out more.

Green & Envy Florist
Green & Envy Florist
Green & Envy Florist
Green & Envy Florist

When did you decide to become a florist?

During a summer work-away on a beautiful home-farm in Akaroa, New Zealand! I studied Theatre at University & worked in creative design & marketing for several years before my husband & I decided to take a year out to travel around the world. Being outside & on our feet every day, especially at the farm where our hosts had the most gorgeous array of flowers, made me realise I wanted to harness my flowery skills (I’ve always loved floral design & took a few short courses before flowering my own wedding in 2015) & return home to Britain & carve myself a new path.

When did you set up Green & Envy and where are you based?

Green & Envy is a budding business & will be toasting its first birthday this Spring. I adore working with other florists, it’s a brilliantly supportive & unique community in the flowering world & I’ve made some really firm friendships through freelancing. I set up Green & Envy on the side as a business idea that I could grow into over time but found myself learning things like how to create a website a little quicker than I anticipated & before I knew it I was taking enquiries, then bookings. It’s been an adventurous first year & everything is run from my Bermondsey church studio. This is an incredible place to flower from, but there are a lot of stairs!

What kind of floristry services do you offer?

There are lots of weddings & events, particularly in the summer months, which I love to work on. Largely because the process of creating the floral story, from an initial enquiry right the way through to its installation, is so pleasing. To see where your creations are carrying out their performance & who they’re making happy is wonderful. There are various private contracts as well as seasonal workshops & the occasional pop-up collaboration too. These have been a great way to promote Green & Envy & meet other creative suppliers. I’m currently working on a wedding proposal for a fellow pop-up stand holder, which is so lovely!

How would you describe your style?

Unique & playful. I like to have fun with colours, textures & the shape of the arrangements, creating something imaginative & individual. I approach each proposal as a one-off & try to keep my mind open to new combinations & floral possibilities. I am mostly self-taught & have learnt skills on the job so the Green & Envy style is home-grown & a little unruly, in a gorgeous way!

Green & Envy Florist
Green & Envy Florist

Where do you get your inspiration from?

Clients often have ideas & a vision for their event so I draw inspiration from those details & then look to the season & the venue or location to bring their flowery desires to life. Outside of a brief I like to watch what’s happening in fashion – there are several fabric patterns & pieces of my quite floral wardrobe that have triggered a colour combination or style for my designs.

What’s an average day look like?

There are two average days for me at the moment, flowering & admin. A flowering day starts between 4am & 5am when I get up & go to the market to select & collect flowers, plants & foliage for a wedding or event. It’s a no nonsense affair! Leggings, jeans, boots & a warm hat & coat all get pulled on & off I go. At the market I check my order & then take a look at what surprise treats have come in that morning. There’s always some treasure. I’m usually back at the church thawing out & drinking a quick coffee by 8am before hauling everything up the stairs. I work alone a lot of the time & it’s definitely these parts of the job that keep me fit! I’ll condition everything so that it gets a nice long drink then I’ll get to work on styling the flowers that were collected & conditioned yesterday & prepare vases, oasis, candle holders, ribbons etc! I work until it’s all done & the studio is brimming with blooms.

On admin days, I start at a more civilised time of the morning & there’s significantly more time spent at the computer. I’ll update the website & respond to excited wedding enquiries & party projects. There’s often Pinterest scrolling too.

What kind of events do you provide flowers for?

All manner of events, over the last year I’ve created florals for weddings, christenings, House Festival, private dinners, birthday parties, restaurant pop-ups, a product launch, corporate Christmas parties & a baby shower, to name a few!

Could you tell us what you’ve been working on lately?

There’s been a flurry of wedding enquiries following Christmas & New Year – lots of festive engagements have taken place, so I’ve been responding to those & creating proposals too. Next month I’m holding a Valentine’s workshop where guests will design & create their own floral loveheart so I’ve had a lovely afternoon making a prototype for that. This weekend I’m making 24 ‘buttercup cream’ arrangements for a baby shower – no pink or blue… I think they’re keeping the gender a secret!

Do you have a favourite flower?

This month it’s tulips. They’re so upright & fresh in the grey month of January & a pleasing reminder that Spring is not too far away. I love scabious too – they’re delicate & frilly in lavender, raspberry & blackberry tones. Perfect for adding a bouncy pop to a bouquet.

What trends do you predict for 2018?

I think bold & blousy blooms will be big for this year. Still keeping with the wild & natural look that so many are fond of but incorporating brightly coloured, big headed flowers for floral impact!

Green & Envy Florist
Green & Envy Florist
Green & Envy Florist
Green & Envy Florist

At Evolve we regularly share news about latest venues, styles and events on our blog and social media. You can visit our blog here and follow us at @evolveevents.

To get more ideas or help with your event talk to the team on 020 7610 2808 or email info@evolve-events.com

For more information about Green & Envy visit their website here.

2018-03-08T14:49:16+00:00