Discover the latest trends in flowers with our annual round up of event florists’ views. Discover their predictions for floral trends in 2020 and beyond and how to incorporate them into your event to keep it fresh and exciting.
This year you can expect to see lots of British flowers, dried flowers and coloured foliage, with sustainability a key trend. Clients are becoming bolder in their choices as we look to incorporate instagrammable moments into our events. Read on to see what the leading florists of London are looking forward to in 2020.
2020 is already set to be the year of big impact installations. More and more we’re seeing that brands and event planners alike are wanting something special to capture those sharable Instagramable moments. Brands and clients are after something totally unique which will cut through the noise and showcase what they’re all about and to create a destination for their venue.
Recently we installed a seven metre Bonsai Christmas tree in Sketch’s Michelin star restaurant over the festive season for their exhibition ‘Christmas here, there and everywhere’. We’ve also created for Sketch giant poodles to adorn their infamous pod toilets, known for influencer selfies and its impressive rainbow roof.
Texture is key for 2020; mixing delicate flowers with statement blooms like protea. This trend is very popular for weddings as brides are constantly looking for more unusual and impactful creations.
Neutrals are also having a comeback with a focus on tonal arrangements: think blush pinks, soft lavenders and antique looking roses. These days we’re finding that brides are also placing equal importance on how their bouquet smells, not on just how it looks!
Beautiful scented flowers such as lilacs, sweet-peas, lavender and even scented roses work well and have a wonderful fragrant scent, working well with 2020’s muted colour trends.
This year we will be thinking even more about sustainability. The last couple of years have seen the rise of the British Flower Farmer and an association called “Flowers from the Farm” and anyone wanting flowers can go to their website and search the location of their nearest grower.
Locally grown beautiful garden flowers are heavenly to use as they have so much character and perfume. The British growing season is roughly from March to November which brings me to another trend – dried flowers. From November to February, the previous seasons gorgeous stems which have been dried can be used to fill the gap.
I think 2020 will be about the thoughtful, considered event, expressing style and sentiment. Sustainability will be a key focus; my workshops usually incorporate beautiful British grown flowers and how to work with them, avoiding the use of floral foam which is plastic laden.
There are so many talented florists out there to choose from and for the record I believe that there is no such thing as an un-fashionable flower, it’s all about how you use it!
Our focus for 2020 is on ‘Ethical Floristry’. It’s not so much of a trend, more a new way of thinking that is here to stay. With seasonality, sustainability and the effect we are having on our planet at the forefront of everyone’s mind, there is no better time to celebrate the incredible flower and foliage varieties that are available on our doorstep. We love seasonal, timeless arrangements, filled with English garden roses, herbs and greenery.
Floral foam is an ongoing issue within the floristry community, a long standing non-biogradable plastic product. Wherever possible Hayford & Rhodes avoid using florist foam, devising solutions to build and construct designs using alternative environmentally friendly means. Swap the traditional banquet table centre for a fresh scape of bud vases, kinder to mother nature and a lovely ‘take-home’ for guests at the end of the night.
This year we expect to see people taking a ‘less is more’ approach to events flowers. The emphasis will be more on the design of the arrangement and less on a multitude of floral varieties used. We’ll be using more exciting vessels and clever ways of arranging flowers, plus embracing seasonal varieties and the incredible foliage we have in the UK in a bid to keep to our sustainable efforts.
2020 is our time! Ever since we formed Hybrid Flowers back in 2004 we have been mad on mixing and blending different flowers, colours and foliage to create floral designs to any wild and wacky party theme. And 2020 looks set to be the year where people are open to mixing things up a bit. Our event clients are asking us to use flowers which people would never have considered before in high end events.
Flowers and foliage such as alstroemeria, leather leaf ferns, limonium, spray chrysanthemums, anthuriums and foraged hedgerow finds are being included with the more luxurious floral classics such as roses, peonies, hydrangeas and orchids. We are celebrating and admiring flowers for their individual beauty (not their old-fashioned connotations) and treating them all equally for what they can bring to an amazing floral design.
We are also cherishing flowers and greenery which is grown on our doorstep as for us, and our clients, the provenance of floral elements is equally as important as the wow factor. This year therefore isn’t about one particular colour scheme nor is it about mixing up every colour under the sun; it is about the ‘impact’ our designs make in both sense of the word.
2019 saw the explosion that was Bohemian. Pampas grass displays decorated venues and structured shape grew in popularity to the point where ‘the installation’ became a trend of its own. 2020 will see the Bohemian vibe develop into a Luxe version incorporating floral structures, table props, linen and tableware.
The ‘installation’ trend is a particular favourite of mine as it encourages us to be bold. Anything is possible with the installation and the more you dream, the more dramatic the result. From floral columns and giant woodland arches to hanging clouds of neon painted baby’s breath and Insta moment backdrops, it’s changed the way we think about venue styling.
Within 2019 there was a real surge towards becoming more creative. Coloured glass plates and matching glassware were on the rise in ultra-rich jewel tones and beautifully designed gold cutlery were an exciting addition. This will continue to develop throughout 2020 and will be complimented by a colour palate I believe to be on its way to becoming one of the ‘new classics’, the earth tones.
Tonal palates featuring nudes, caramel, saffron, ash, cappuccino and pastel blush are certain to be popular throughout the seasons this year, especially as this tonal range can be accented by deeper and sophisticated hues such as rich claret, deep plum, emerald greens and burnt orange.
The addition of both dried blooms and bleached foliage’s add texture and work alongside a whole host of dried and bleached grasses, natural foliage’s and of course, our beloved Pampas.
A key trend for 2020 is ‘foam free design’, with the re-emergence of English flower farms. Book an appointment and pick the flowers that you want to use or have your blooms delivered straight to your evente. This ensures that the blooms are 100% fresh and reduces carbon footprint.
Bold and contrasting colours are set to be popular during 2020, opposite colours will be chosen together in a juxtaposition of neon saturation and contrasting textures and monochromatic designs will be filled with flamingo pinks, fiery oranges, aqua menthe and phantom blue.
Evolve Events team have over twenty one years’ experience in producing and styling events. The team is headed up by Gary Peters who has been voted as one of the most influential people in the events industry, listed on Event Magazine’s Top 100 Club.
Our event services including venue finding, set design, styling and build, AV and lighting, stage management and sourcing entertainment and quality catering. If you’d like to find out more about how we can help you produce and style your event then please get in touch and we can chat through your requirements.
At Evolve we regularly share news about latest venues, styles and events on our blog and social media. You can visit our blog here and follow us at @evolveevents.
To get more ideas or help with your event talk to the team on 020 7610 2808 or email firstname.lastname@example.org
For more inspiration about incorporating flowers at events visit our Pinterest page here.
We are very grateful to be working with some of London’s most talented florists. If you’d like more information about any of the florists featured here you can click on the links. With thanks to the following incredible florists Endeavour Floral Design, Hayford & Rhodes, Hybrid Flowers, Lavender Green Flowers, Leigh Chappell and Ricky Paul Flowers.