The hospitality industry is working hard at finding new ways of getting people together while sticking to social-distancing. One idea we love is APT.
Devised by brand consultant Richard Lee Massey, the concept allows people to hire an apartment at Town Hall Hotel with a leading chef of your choice, who will create a menu for you and up to 10 guests. The concept allows guests to have dates, celebratory dinners, engagement parties or even business lunches while obeying social-distancing. The roster of chefs that are featured range from Bibendum Oyster Bar’s Claude Bosi to John Li from the Dumpling Shack.
It’s a brand new concept that enables friends to get together in a safe yet stylish environment, whilst also supporting the hospitality industry and allowing chefs to get back to what they love to do.
“I came up with APT about a month into lockdown. The pandemic brought the industry to its knees, so I guess the idea was born from a love for my chef friends and all their restaurants… I was eyeing up restaurant projects pre-lockdown, but even as government guidelines change, the future of restaurants is yet to be determined. Social-distancing measures have been tweaked, but there are still so many hurdles. So, coming up with a creative solution for getting together is what I was aiming for. I also wanted to provide a platform that offered safe spaces for my chef friends to get back to doing what they do best” said Richard Lee Massey.
The concept is simple; guests select a date they would like to get together with their friends, be that for a celebratory dinner, engagement party or business lunch, choose from either breakfast, brunch, lunch or dinner, and finally choose the chef or restaurant of their choice to cook for them.
At Evolve we regularly share news about latest venues, styles and events on our blog and social media. You can visit our blog here and follow us at @evolveevents.
To get more ideas or help with your event talk to the team on 020 7610 2808 or email firstname.lastname@example.org
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